What Elon Musk’s Master Plan can teach you about being awesome

Markets reacted positively when Elon Musk, CEO of Tesla and Space X tweeted about his Second Top Secret Master Plan. Shares for Tesla Motors responded strongly and closed 4% up. Here's why. Elon Musk's quests have inspired NASA to use SpaceX rockets and thousands of people to buy his Tesla cars and in doing so join him on an exciting adventure.
Here's the thing. People are attracted to CEOs who want to make a difference to the world they influence. We find their quests inspiring, we are eager to discover how they will overcome seemingly impossible challenges and because CEOs on a quest can often be the underdog, we will them to win. Elon Musk and Tesla benefit from what we call an organisational questing culture. Embarking on quests means that what you are working on:
  1. Contributes to a better working world
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