"In the future of work, we will all be moonshooters.
Well the crazy successful ones will be."
Today Sam McCracken is the general manager of Nike N7, but it wasn't always this way. He began working with the revered Nike brand in 1997 as a warehouse worker. Soon thereafter, Sam, - who is a Native American, part of the Sioux tribe of Montana - his mother died of complications from type 2 diabetes. The tragedy made him look around, reflect and notice that many Indian communities were battling epidemic levels of diabetes. Much of the problem stemmed from inactivity and this gave Sam an idea, a crazy big dream: "To make two million native American's more active and healthy." When Sam embarked on his questing journey, he wasn't a high-powered executive or a manager barking orders from head office, but this did not deter him. Instead Sam asked a profoundly important question, a question that all great questers ask: "Is there a better way?" Noting that he worked for the biggest sports company in the world, he said, "I must be able to do something to help my community."
With no grand plan but ...