We’ve been suckered! “there is no real difference between work and play – it’s all living” says Richard Branson

Richard Branson recently said “there is no real difference between work and play ““ it’s all living” How profoundly true this statement is. I spent yesterday speaking at the  excellent Business Leaders Group  and the concept of where we work and how we work was a strong theme of discussion among the business leaders who […]

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What is your industry’s iceberg?

There are numerous forces changing the shape and face of business today. We call the most important ones the TIDES of Change. TIDES is an acronym standing for Technology, Institutions, Demographics, Environment and Social values. Each forces has numerous, let’s call them “icebergs” disrupting the normal flow of business and changing business models and entire […]

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How Kraft delivered performance and profit improvements by offering teams blank cheques

In 1960, during a Mercury space flight, John Glenn used the powdered breakfast drink Tang. Not surprisingly, as the general public became aware of NASA’s endorsement of Tang, sales skyrocketed. In recent years, however, sales –  especially globally –  had been sluggish. Kraft Foods who now own the brand decided to give the product team […]

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Why we need more “data scientists”

Businesses already have a vast amount of information  about their customers ““ some use it well, some less so. The vast growth in computer processing power has lead to the ability to crunch data on customers like never before. Big retailers and many loyalty schemes are already at the forefront – employing “pattern-based” data searches […]

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The CEO’s guide to strategy

What is “strategy”? This is a question that numerous executives, academics and scholars have asked. Countless books, papers and dissertations have been written about the subject. S+B Magazine recently wrote a short article on the subject titled  Strategy: An Executive’s Definition  and they have devised one of the simplest and yet best summaries of what […]

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Three major trends reshaping the face of tomorrow’s consumer

Following a study of customers attitudes and behaviours, CitiBank declared that 75% of their customers had changed as a result of the economic turbulence of the past few years. The report’s finding was correct in one sense; the economic uncertainty is influencing peoples’ behaviour. But the turbulence is also masking three much bigger and more […]

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The storms of creative destruction are blowing us to a better place

This is a quote directly from: “Megachange, the world in 2050”. Another future babble book in the same vain as “Everything we know is wrong”, “Future Files”, “Physics of the future”, “Future minds” and “Flash foresight”.The book covers Population (Demography is destiny, 9 billion by 2050, time bomb in ageing population, water, political violence, food, […]

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X’s, Y’s and a T-shape of Skills

I’ve read two great articles by The Fast Company in the last week.  The first, “Generation Flux” talks about so many things that fascinate and excite us at TomorrowToday ““ the pace of change in business (and everywhere else as well), the response of Generation X and Y, and ultimately, how this combination of factors […]

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The six competencies of great “new world of work” companies

After extensive research by TomorrowToday’s  we are uncovering what makes companies great in the new world of work. Here is a snapshot these six competencies or behaviours that successful companies are displaying: They implement Strategies@Speed:  In a fast paced ever changing world, implementing strategies (before the competition) is essential for success. Our research reveals that […]

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How technology, globalisation and the environment is shaping the future workplace

Predicting the future is not an exact science. However, in these days of rapidly changing technology, it has become more imperative than ever for companies to look ahead and try and predict how technological advances, globalisation, environmental concerns and people’s desire for more flexible working will affect the way business is carried out. And this […]

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Nestle ecolaboration, leading the pack with Creating Shared Value

Nestle’s offers some of the best examples of how re-orchestrating  business can create more value and a bigger pie for all stakeholders. As Nestle’s CEO puts it: “Creating Shared Value  is a fundamental part of Nestlé’s way of doing business that focuses on specific areas of the Company’s core business activities ““ namely  water,  nutrition, […]

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The New Business SCRIPT: article in Motivated Magazine

“MOTIVATED Magazine  encourages readers to rise to their fullest potential. Pairing passion with purpose, the magazine features insightful articles submitted directly from today’s world leaders, entrepreneurs, and everyday people with extraordinary stories to share…Readers are able to tap into the knowledge and life experiences of people and writers like: Bill Clinton, Chris Gardner, Deepak Chopra, […]

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Your future boss will be a robot

I came across a very neat article The Boss Is Robotic, and Rolling Up Behind You By JOHN MARKOFF in the New York Times which paints fascinating picture of how telerobotics and robotics could become a useful leadership tool. As more and more business leaders spend time travelling between offices across the globe, telerobotics provides […]

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Chase revolutionises banking – deposit cheques using your Smartphone

  Banks are often too traditional and conservative, restricted by legacy beliefs around risk, procedures and past ways of doing things that have become ingrained in the shrine of banking culture. This restricts innovation. Not so with Chase a Bank that has embraced new social media and mobile technologies to take the experience and future […]

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A Question of Trust?

“Trust men and they will be true to you; treat them greatly, and they will show themselves great” Ralph Waldo Emerson (1803 – 1882) I love Penelope Trunk’s blogs at the Brazen Careerist. They contain great thoughts and advice about business and life, but most of all are searingly honest and often very touching. One […]

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Why when being creative, failure should always an option

Great companies make creativity and innovation a cornerstone of their culture and strategy. Creativity is driven by people wanting to make a difference. But people are often constrained by culture, regulation and risk controls – barriers to creativity. Customers say they want creativity. In regulated and controlled environment, this can represent a problem. Being creative […]

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Marketing in the future will be like sex – only the losers will pay for it!

The title of this blog comes from a quote out of Fast Company’s excellent article on the future of marketing titled Mayhem on Madison Avenue. As explorers and adventurers in the New World of Work, my colleagues and myself at TomorrowToday are constantly exploring how industries are changing, and what brave new companies can do […]

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The future of profitability and success

Business world is facing the dawning of a new alliance age / revolution that will bring about a new business model more symbiotic and substantially different from the business model of today. The competitive and changing economic landscape demands a new business model”¦one removed from the shareholder value model to one where value for all […]

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What businesses can learn from the fascinating natural world

[Image credit: exodus-by-david-yarrow] Ecosystems have evolved over thousands of years into very efficient and effective systems and network structures. Contrary to popular belief it is not survival of the fittest but rather very complex and collaborative relationships that ensure the growth and survival of species. One of my favourite examples is the coral reef. Coral […]

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All good stories begin with…

Once upon a time, there was a man who ran a small, but very successful bacon bap stall at a village’s farmers market. He spent time getting to know his customers and everyone knew him. He was famous for serving the thickest, tastiest bacon rolls around. People happily queued around the corner for the fresh, […]

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When is a Team not a Team?

Somehow, after a few glasses of wine on Friday night, I found myself in a discussion about teams. My friend, a very accomplished and successful business owner, believes that there are no true teams in a business context ““ that everyone is inherently selfish and does what’s best for them. Naturally, my first instinct was […]

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Why do firms exist

This is a question we constantly ask ourselves and our clients at TomorrowToday. The firm is a relatively new model in society and with the growth of multi-national corporations over the past fifty years, the firm has become the business model of efficiency and effectiveness. There is no denying that as a model, “firms” are […]

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