Five new business scripts – No5: Embark on quests, an inspirational moonshot

Script 5… The recent recession and financial crisis has been more than just an economic downturn, but a tipping point between the old and the new world of work. There is no going back and different times require a different script. This week a new post each day will reveal five components of this new script. Here is the final and fifth one:

Embark on Quests, an inspirational moonshot:

JFK inspired a nation to go to the moon with a quest – a dream of adventure. Too many company executives focus on visions and missions of delivering returns to shareholders ““ the old world. Dreams, passions and quest inspire people to go to the ends of the earth: the new world. Many businesses were started as a dream. Dreams are magical. Quests are dreams that motivate and inspire.

We stand facing a new frontier, a new age of discovery is upon us. Much of it unexplored, more dreamers and more questers are needed.


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