Does your next killer business idea lurk amongst the stuff that sucks!?

 The story of a company that grew from zero to $200 million in three  years. As markets go, it would be difficult to identify an industry much more mundane and uninspiring than mattresses.   It is dominated by two companies Tempur-Sealy and Serta Simmons Holdings. This duopoly boasts margins as high as 50%. The buying process, uses confusing jargon like indentation force deflection or IFD. "“ Which to those in the know measures mattress firmness "“  The verbiage helps inferior-to-second-hand-car-salespeople to confuse shoppers into spending an arm and a leg, for a product they literally tested for 10 seconds in an embarrassingly awkward lie down and feign sleep test. Then the customer has to load the mattress onto the roof of their car or into a van hired at great personal expense. Get it home and wrestle up the stairs this beast of fabric and springs, that now behaves as the love child of a champion sumo wrestler and a spineless walrus would. We've all been here. Buying a mattress sucks! Philip Krim, CEO and founder o...


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