Exactly 45 years ago today, Neil Armstrong walked on the moon achieving one of humankind’s greatest quests. With his words “One small leap for man, one giant leap for mankind” Armstrong captured the essence of a quest ““ endeavours taken by an individual or group of individuals to enhance and further the lives of others.
The world is in need of a many bold new quests. We need to recapture the spirit and adventure. If individuals and organisations do not step up the 21st century has the potential to be our last. By 2030 an individual using a bio-pathogen will have the capability to end it all. There are deep pressing issues that need organisational and leadership refocus.
Regulators in the US have imposed fines of over $35 billion this year and there is more fines to come. $7 billion of this was a fine imposed on Citigroup for knowingly selling toxic mortgage-backed securities. Bad business does not pay. Quests do. Geoff Immelt, the CEO of GE is on a quest to improve the world by 1%. IBM is on a quest to create a smarter planet. ITER, a global organisation with the backing of 35 countries, is on a quest to create an energy source that uses an element in seawater called deuterium to power our planet for the next 100,000 years. Deuterium has a natural abundance in the Earth’s oceans, one cubic kilometre of the ocean is vested with more potential fusion energy””hot or cold””than that of all known oil reserves in the world. The process will produce zero pollutants and not contribute to global warming.
ITER’s funding is $14 billion, politicians argue this cost is too high. What is their quest? The US approved funding of Lockheed Martin’s new F35 fighter jet is $400 billion. Fighter jet versus the quest to power the planet ““ with an abundant, eco-friendly energy, why is there even a debate?
The dream to go to the moon is one of our greatest quests, it inspired a nation to achieve the unthinkable within a decade. The challenges facing our world are graver than the cold war that inspired the space race. It is also full of countless opportunities ““ Never before have we stood at such a golden era of change, unprecedented change. The world needs leaders who refocus their mindset (and key stakeholders) on what matters most for communities and society. Embrace a new era of exploring the uncharted ““ Leaders have been told: “the world is flat!” and “there be dragons here” Be brave sail over the edge. Discover a new world of riches.