Are you ready to catch the next innovation wave?

Innovation can be viewed as a process involving a series of discrete break-through inventions followed by incremental improvements which eventually leverage the full potential of the initial invention. It goes like this: Entrepreneurial start-ups experiment with  their  energy, time and capital, they take risks until they've cracked the profit code. Once the entrepreneur has done the risky innovative work, the industrial model muscles in to take over, normally in the form of an acquisition or copying the idea; whichever is cheapest. The innovation is then either squashed through mismanagement, or because it threatens to disrupt and cannibalise existing profits. Those innovations that survive then run the gauntlet of being stripped of costs "“ jobs losses etc. "“ risks removed and efficiencies improved.  

Innovation-through-acquisition has become the preferred industrialist model for discovering new areas for revenue and profit growth and, while this model has served well in the past, two emerging trends suggest that this approach will not work for much longer in the 21st century.

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